Monday, September 12, 2011

Week2-AD

This is an advertisement for my fiction HBO series about Dubai, UAE. I chose the skyline of the city because it best represents the main reason for people visiting, aside from work. The city itself is very attractive, giving it a Las Vegas/Hong Kong appeal. I wanted the color of the font to represent the desert in some way, and the script at the top left represents not only the middle eastern lifestyle, but motifs that will be in the show.

Monday, September 5, 2011

Advertisements


This is a billboard advertisement found in the subway. The structure of this advertisement seems random, or informal. There isn't any regularity in the arrangement the objects in the frame. This also had an ancient and mystical motif. There is significant contrast between the red and green apples on the trees. The direction of this advertisement is using the dragon and the tree in the upper left hand side as vectors, both pointing to the item being advertised. Most of the objects are randomly separated and varying between several frequencies, giving it rhythm.


This is an online advertisement. The repetitive pattern of the swirled lines leading to the iPod is an example of radiation structure. There is a musical motif surrounding the product. The composition of the advertisement is symmetrical and balanced, giving it optical equillibrium. The red and the blue colors give it contrast, and the empty blue coloring in the background is an example of white space. Although not completely identical, the advertisement had visual frequency where the lines emerging from the iPod have a repeated distance between them.


This is a magazine advertisement. This is a bit different because there are two parts that make up one advertisement. Patterns on the left advertisement represent a chaotic environment while providing a chaotic graduation. The hand part of the left advertisement has radiation structure, where the fingers of the hand lead to a center part, or the palm. The right part shows concrete structure, with the visible lines in the frame of the cell phone. The advertisement is asymmetrical, with more visual weight on the left side. The right advertisement is filled with white space around the product. The motif of this advertisement is organization.





This is an online advertisement for Nike. There is concrete structure, with visible lines showing through the contrast of the two colors in the background. The position is in the center of the frame, with an apparent figure and ground between the shoe (figure) and the colors surrounding it (ground). 

This is an online advertisement. It displays a slight spiral structure due to the arrows emerging into the basketball player. The advertisement is asymmetrical. It holds spacial direction, showing the player moving towards the left, with visible vectors shooting towards the player. The visual element is duplicated, giving the advertisement repetition. The arrows have rhythm, where the distance between them varies. On the botom and left side within the frame, there is noticeable white space.